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Features of “Social Trading” functionality in Fintech Software Stacks become more in demand.

Features of “Social Trading” functionality in Fintech Software Stacks become more in demand.

In recent years we here at Fintatech have experienced an ever increasing amount of development requests inquiring about how adaptable our HTML5 Chart and Trading Platform Software is with the countless new “social networking and finance centric engagement tools” either via 3rd party API integration of popular data sources and back office operations or through a bespoke custom deployment and feature set.

Perhaps one of the most telling indications that the social engagement as a service model is taking over the digital age and has enormous value is July’s completion by Salesforce to acquire Slack.

This one major software deal alone supports even generally the notion that any application which directly increases a user’s attention and encourages them to engage or be engaged is the ultimate group success building tool for any number of industries and probably would be most effective in the financial services sector in particular. 

From Salesforce’s website and press release:

“Together we’ll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and employee success from anywhere.” – Marc Benioff, CEO of Salesforce
“Together, Slack and Salesforce Customer 360 will give every company in the world a single source of truth for their business and a single platform for connecting employees, customers, and partners with each other and the apps they use every day.”- Bret Taylor, President and Chief Operating Officer of Salesforce

In the fintech industry where proprietary research, data and analysis is delivered at lightning speed intervals, interpretation and reasoned opinion can be much better delivered directly and be less impersonal which  as we have witnessed in recent years how mass social network engagement activity becomes somewhat addicting, and when it comes to making important financial decisions, many don’t mind the tradeoff of direct immediate engagement and satisfaction in lieu of spending too much time absorbing data overload.

As of this writing, financial operating container systems have been developed attempting to be standardized and interoperable as much as possible with other platform and service providers. It confirms the same trend described above but more and more customers we engage with prefer not to fall slave to any one platform ecosystem. Costs for development have come down as such, there is no need to spend too much on one operating system or another that can be replaced by another in a few years time. 

Most clients we engage with want to develop their own path to front end deployment but yet still want the interoperability with other institutional APIs or any other number of custom payments systems and financial networks. 

In recent years clients of ours here at Fintatech have leveraged our core elements to build out some very robust and innovative software solutions in the financial services sector and other ancillary connected industries such as financial media companies, cryptocurrency application development and gaming sector. 

All of these areas and principals involved are more and more focused on how to accommodate this hyper digital environment and make their products and services as personalized and convenient as possible to provide the greatest value.

The new pandemic induced transformation to a more digital lifestyle and work environment has opened up the floodgates to any software service model. As we become more demanding of a click and swipe action event be it moving money, paying for goods and services, holding large group meetings or even quick video and audio connections peer to peer, the need for this functionality in almost any software application development is being sought out increasingly in recent years.

The benefits of our framework enable us to offer our clients a faster go to market deployment time and our core product saves on costly development cycle delays any startup or institutional client does not want to interfere with their core strategy and focus.

In this particular case our core product already has built into its core basic networking and communication elements easy to customize for a particular engagement action or user experience.

The ability to share custom charts, strategies, proprietary data or educational services, are all out of the box coded to the core product. Therefore, any real systemic development on top of our framework to brand or expand the community building aspects either in pursuit of customer growth and loyalty metrics or more importantly allowing your community to grow itself with the right tools, functionality, and scalability while maintaining connections to 3rd party networking solutions is most efficiently achieved by working with our development teams.

For more information send us a message or let’s have a meeting to discuss how we can bring your solution to market with any of the items above mentioned as fast and as cost efficient as possible.

Thank you for reading.

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